Sony Bravia S-Series KDL-40S3000 40-Inch 720p LCD HDTV

Features

• HDTV with ATSC Digital Tuner
• BRAVIA Engine full digital video processor
• 16:9 HD Resolution Panel (1366x768)
• Live Color Creation featuring WCG-CCFL backlight
• Inputs - HDMI (x2), YPbPr (x2), PC Input (x1)

List Price: $1,499.99

From the Manufacturer
Immerse yourself in an unprecedented level of depth, color and clarity with this 40" BRAVIA S-Series digital LCD HDTV. Beautifully styled and built to the highest standards, this television adds class to any room while its picture makes watching your favorite movies and TV programs even more enjoyable. With the BRAVIA Engine full digital video processor, you immediately notice improved color and sharper details, no matter what you're watching. For uncompressed, all-digital audio and video integration, this HDTV features HDMI (High-Definition Multimedia Interface) and PC connectivity that lets you seamlessly hook up compatible PCs and components to the large display. An innovative light sensor also monitors ambient light in the room and automatically adjusts screen brightness, making it much more comfortable for viewing.

BRAVIA Engine Full Digital Video Processor
BRAVIA S-Series LCD televisions use Sony's BRAVIA Engine full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations with more detail, enhance contrast, and dynamically improve color performance. > Digital Noise Reduction Circuits: Reduces block noise and mosquito noise by using pixel-level filtering to reproduce a clean and clear picture. And Motion Vector Noise Reduction reduces just the noise in the video signal for video further reducing unwanted noise and blur artifacts. Digital Contrast Enhancer circuit: Improves contrast by enhancing all areas from dark to bright in parallel with texture control providing a three dimensional picture. > Color Reality signal processing enables the expression of all the colors of life in vivid detail for dark and bright scenes. Details in dark areas of the picture are there, just like they are supposed to be.

Live Color Creation (featuring WCG-CCFL)
Live Color Creation is a special Sony function that achieves precise, wide color reproduction using a combination of advanced chroma signal processing algorithms. A special wide color gamut backlight (WCG-CCFL) is coupled with Sonys Live Color Creation circuitry. The benefit is clear blues, natural greens and overall vibrant colors in all scenes.

Xross Media Bar (XMB) On-Screen Menu System
Xross Media Bar is Sonys Emmy Award2 winning on-screen navigation that provides quick access to various set up functions and features. For instance selecting different types of media is made fun and easy by scrolling horizontally across icons until you find the type of media you are looking for. After selecting the media type, a list of its content appears as vertical thumbnails. Key set up menus and features work the same way. The main benefit of the XMB is that users can navigate through on-screen menus without taking their eyes off of their TV.

DMe Compatibility
DMex compatibility allows the connection and operation of a whole new category of products that is being developed by Sony (sold separately). The first of these products is the optional BRAVIA Internet Video Link module.

BRAVIA Theatre Sync
BRAVIA Theatre Sync reduces the hassle and time consuming job of powering up, changing the signal routing,

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